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Which brings us back to our original exercise: How to craft a persuasive message. The general principle is that anything you can do to reduce your audience’s cognitive strain will work in your favor. If you can, maximize legibility by increasing the visual contrast between the character font and bac…
Daniel Kahneman
Audrey Wells
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brilliant.
:-)
i’m on a quest. just like y’all. #WEareALLinTHIS2gether ❤https://audreywells.com/
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